Social media users is expected to grow from 2.1 billion in 2015 to a staggering 2.5 billion by 2018, according to Business 2 Community. In the U.S. alone, 70% of the entire population uses social media. With these numbers, it should not come as a surprise that businesses, whether big or small, are leveraging the benefits of social media Las Vegas marketing.
But there’s more to social media than just statistics. Here are 5 of its most desirable benefits for businesses.
Increases Brand Awareness
As noted earlier, when you use social media, you are reaching out to billions of people all over the world. Social media exposes your brand to new people and connects you to those who are already interested in your business.
Provides Insights About Customers
A majority of consumers are now voicing their experiences and feedback about a brand through blogs and social media, according to Serendio CEO Ravi Condamoor. It makes social media a gold mine for customer insights.
Improves Customer Service
Dave Carroll, a Canadian musician, wrote a song about his experience with United Airlines in 2008. Look up “United Breaks Guitars” on YouTube if you haven’t yet. It is one example of how customers air their sentiments about a brand these days. Las Vegas social media helps you to respond to both negative and positive feedbacks in a timely manner so you don’t end up with a public relations embarrassment like United Airlines.
37% of Internet users follow their favorite brands on social media, says Global Web Index. Moreover, 30% of Internet users use social media to research products. If you’re not on social media, you are missing out on a great chance to gain their patronage.
Helps Monitor Competition
With social media, you can see what your competition is up to and what you can do to provide a better product or service. This way, you can stand out within your niche.
Free In-Person Social Media Las Vegas Consultation
Social media marketing is now a must for all types of businesses. To get ahead of the competition, get social media in Las Vegas right with their help. ClickIt Social is your one-stop shop for online marketing essentials that even some of the largest firms can’t provide. Ask them about their Google 360 Virtual Tour, 4K Aerial Videography, social management, and more. Discuss what your business truly needs in a face-to-face meet. Call them for a free business analysis today!